Marketing Adult Education Programs: An Overview. Whether you're interested in learning marketing techniques that will help you to promote your business or would like a career in the corporate. step in marketing. This leads to effective program planning and promotion, student recruitment, and the development of a retention plan. Adult education programs today must meet the needs of both internal and external customers. Students, internal customers, . Marketing is an exchange facilitating strategy that ensures survival of both profit and non-profit organizations in a competitive environment. Its application and relevance to educational sector and, indeed, to adult literacy program administrators has much promise. However to be effective, Michael () concluded that.
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